Auditory Insight™ is a strategy and marketing consultancy for the hearing healthcare industry. Our services range from corporate and marketing strategy to product line enhancements to communications plans and online marketing.
Underscoring all of our projects is a deep insight into the consumer who lives with hearing loss.
Auditory Insight™ offers services to organizations addressing hearing loss: hearing aid and cochlear implant companies, pharmaceutical hearing companies, hearing solutions retailers, payers, and nonprofits.
Our clients want to help solve the challenges of living with hearing loss.
The FDA rocked the hearing-health world on December 7, 2016 by announcing its intent to consider a class of OTC hearing aids. Industry insiders buzzed that independent audiologists would suffer from falling hearing aid prices. Yet as a patient, hearing health advocate, and an expert in patient engagement, I champion a more nuanced viewpoint...
The first step is to alert members that you will be contacting them to discuss their well-being. Seniors prefer to be notified before being called. In your mailer or email copy, avoid using stigmatized terms. … Instead, describe the feelings a member experiences as a result of poor health.